The Bread Pay™ Marketing Toolkit
Let us take marketing your Bread Pay™ buy now, pay later offering off your to-do list.Whether you're looking for themed assets ahead of a key holiday, or if you are just looking for something new, we have you covered.
Explore Every Day Assets Explore Back to School Assets
Asset sampling
themes for Every Day
What you need
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Big purchases made easy
Bread Pay SplitPay
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Make it yours
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Life's short, why wait?
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Shopping into buying
Bread Pay In-Store
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Get it today
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Make it yours today!
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Check it out in person
Bread Pay In-Store
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Why just shop when you can buy?
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themes for Back to School
Back to school season begins August 1st
Consider deploying a selection of our marketing assets across your channels as early as Thursday, July 18th.
Treat Yourself!
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Get Everything You Want
Bread Pay In-Store
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Increase Your Budget
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themes for Labor Day Sales
Labor Day is Monday, September 2nd
Consider deploying a selection of our marketing assets across your channels as early as Monday, August 19th.
Tell 'em it was on sale.
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Prefer shopping the sale in store?
Bread Pay In-Store
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Of course you should get it
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themes for Cyber Monday
Cyber Monday is Monday, December 2nd
Consider deploying a selection of these assets across your channels as early as Tuesday, November 19th
themes for Black Friday
Black Friday is Friday, November 29th
Consider deploying a selection of our marketing assets across your channels as early as Monday, November 11th.
Score Even More
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A Better Way
Bread Pay SplitPay
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Never Looked Brighter
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Shopping Into Buying
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themes for Cyber Monday
Cyber Monday is Monday, December 2nd
Consider deploying a selection of these assets across your channels as early as Tuesday, November 19th
Scroll Less. Buy More.
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Click. Add. Repeat.
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The Only Monday
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Cyber Monday. Pay Later.
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themes for Valentine's Day
Valentine's Day is Sunday, February 14th
Consider deploying a selection of these assets across your channels as early as Monday, January 29th.
Fall in love
0% APR Promotion
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Made in heaven
Bread Pay In-Store
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Share the love
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Heart is full
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Dream a Reality
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What they love
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Back to School season begins August 1st
Consider deploying a selection of our marketing assets across your channels as early as Thursday, July 18th.
themes for Back to School
Back to School season begins August 1st
Consider deploying a selection of our marketing assets across your channels as early as Thursday, July 18th.
themes for Labor Day
Labor Day is Monday, September 2nd
Consider deploying a selection of our marketing assets across your channels as early as Monday, August 19th.
themes for Cyber Monday
Cyber Monday is Monday, December 2nd
Consider deploying a selection of these assets across your channels as early as Tuesday, November 19th
Assets by channel
Explore tips for marketing on different channels and which assets sizes we'd recommend for each.
- Website
- Social Media
Website Banners
Looking for the perfect Bread Pay marketing assets for your website?
Add one of our seasonal banners to your homepage to promote your buy now, pay later financing offer from the get-go! It is best practice for this marketing to drive to your financing page where customers can explore your financing options, review necessary disclosures, and see if they pre-qualify!
We've developed two different sizes that will help add a touch of seasonal buy now, pay later along your customer's buying journey.
Look for our easy-to-use Bread Pay marketing assets with the following sizes:
250 x 250
468 x 60
Email Banners
Looking for the perfect Bread Pay marketing assets for your emails?
It is important to think about digital marketing opportunities that expand beyond your website.
Leveraging an omni-channel approach to Bread Pay marketing is crucial to driving awareness and adoption. Be sure to include Bread Pay Marketing that drives back to your Financing page in your customer emails.
Look for our easy-to-use Bread Pay marketing assets with the following sizes:
600 x 770
600 x 650
Social Media
Looking for the perfect Bread Pay marketing assets for your Instagram?
Ensure an appropriate and comprehensive digital footprint for your buy now, pay later offering by adding a clear Bread Pay message wherever you digitally market your product, like on your Social Media channels.
Look for our easy-to-use Bread Pay marketing assets with the following sizes:
1,080 x 1,080
Compliance and disclosure reminders
The Bread Pay “Subject to Credit Approval” (SCA) and bank disclosure below should be located either on the same page as the ad or on another page one-click-away.
Subject to approval of credit application. Bread Pay™ loans are made by Comenity Capital Bank, a Bread Financial™ company.
Many of the templates provided already include this language in the asset itself. However, if the disclosure is not included on the asset please ensure it is one-click-away from the banner or ad.
Tip: drive all content to your Bread Pay Financing Page as it should already include the appropriate disclosures.
Before you go live
1. Check disclosure
Confirm you’ve leveraged the required required “Subject to Credit Approval” (SCA) and bank disclosure detailed above.
2. Submit for tracking
Send all assets you plan to leverage to your Bread Pay merchant success point of contact for tracking.
Contact Merchant Success >
3. Receive go ahead
Receive sign off from the Bread Pay team before you publish.
Have questions?
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