Fight Fade—The 13 Best Color-Depositing Shampoos of 2024 (2024)

Our Top Picks

Hair Type: Chemically Treated | Size: 8.25 oz | Scent: Fresh | Sulfate-Free: Yes | Cruelty-Free: Yes

Whether you want to go icy-blonde, revive your highlights, see how you look as a brunette, or play around with purple hair, Celeb Luxury Colorwash is where it's at. The Gem Lites line includes warm and cool-toned natural hues such as platinum, strawberry blonde, golden-brown, amber, and dark ash.

With the Viral collection, you've got everything from electric blue and ruby red to lavender and soft orange, à la Lady Gaga's Ally in A Star is Born. Just lather it into wet hair, let it sit for a few minutes, then rinse clean. For a little more intensity, repeat the process or use it daily until you achieve the desired shade.

Unlike many other color-depositing shampoos, Celeb Luxury won't dry out your hair. It moisturizes while cleansing and promises to strengthen your hair in the process.

Hair Type: All | Size: 8.5 oz | Scent: Coconut | Sulfate-Free: Yes | Cruelty-Free: Yes

For babes on a budget, we suggest Pure Blends. This sulfate-free pigmented shampoo comes in various colors of the rainbow to help you maintain or achieve the shade you're going for. With a foamy lather and loads of hydration, this formula is gentle on hair while also depositing intense color. Whether your goal is color correction, fade prevention, or just having a little fun—you can't go wrong with this option.

Hair Type: All | Size: 10.1 oz | Scent: Fresh | Sulfate-Free: Yes | Cruelty-Free: Yes

Maria Nila's Colour Refresh is formulated to help black hair maintain a true raven hue while eliminating unwanted reddish, coppery tones. What's more, it softens and nourishes with argan oil, leaving a lustrous shine in its wake. There are other options, too, like a poppy pink, a striking silver, and a vivid violet.

Hair Type: Chemically Treated | Size: 8.3 oz | Scent: Floral | Sulfate-Free: No | Cruelty-Free: Yes

John Frieda Midnight Brunette deepens and enhances brown hair. It works with natural or color-treated hair and calls on earth-derived pigments like evening primrose oil and cocoa to achieve the ideal chocolate hue. Wash it through your hair and watch as it adds richness, texture, and depth to your hair while intensifying all shades of brunette.

Hair Type: Color-Treated | Size: 8.5, 33.8 oz | Scent: Citrus | Sulfate-Free: Yes | Cruelty-Free: Yes

To combat yellowish tones in bleached hair, Aguirre recommends Oribe Bright Blonde purple shampoo. It's specially designed to cleanse without affecting the brilliance of your hair's color. Plus, it contains optimal levels of violet pigment to brighten strands while being safe for daily use for those with color- and keratin-treated hair.

"This line has a little more pigment and will definitely add shine and body," she tells Byrdie. "Oribe is a high-end product line and uses the top ingredients and technology in all of their products. My clients instantly feel the luxury and high performance of such an elite product line."

Hair Type: All | Size: 33.8 oz | Scent: Sweet almond | Sulfate-Free: Yes | Cruelty-Free: Yes

As Aguirre explains, blue shampoos help ward off any unwanted yellowish, orange, and brassy tones. We're big fans of Aveda's Blue Malva, a plant-based formula that does wonders for balayage, color-treated, and ombré brown hair. The brand is known for its effective plant-based formulas and aromatic fragrances, like this one, which contains organic ylang ylang, lemon, eucalyptus, and other pure flower and plant essences.

Hair Type: Chemically-Treated | Size: 10.1, 33.8 oz | Scent: Citrus, cedar | Sulfate-Free: No | Cruelty-Free: No

Matrix's award-winning Dark Green Envy neutralizes reddish undertones in black and dark-brown hair. This color-depositing shampoo works in a few minutes thanks to its blue-yellow direct dyes and leaves you with brilliantly glossy hair. Along with color correction, this shampoo will cleanse and refresh your hair leaving it squeaky clean every time. Plus, the scent will remind you of being at the salon with top notes of citrus, jasmine, and cedarwood.

Hair Type: Straight, Wavy, Curly, Coily | Size: 8.5 oz | Scent: Floral, amber | Sulfate-Free: Yes | Cruelty-Free: Yes

Celebrity hairstylist Laurie Heaps suggests using purple shampoo to remove brassiness from color-treated hair. "I personally like Olaplex No.4P Blonde Enhancer Toning Shampoo," she tells Byrdie. "When seeing your colorist for platinum blonde hair, ask if your salon has Olaplex on hand. This will help protect your hair as you lift and lighten."

Read Full Review: Olaplex’s Toning Shampoo Saved Me a Trip to the Salon

Hair Type: Straight, Wavy, Curly, Coily | Size: 10.1 oz | Scent: Floral | Sulfate-Free: No | Cruelty-Free: Yes

Calling all redheads! To turn up the heat on your natural or color-treated hair, reach for Joico Color Infuse Red. This pigmented, paraben-free shampoo instantly ignites any shade from burgundy and ginger to copper and dark strawberry blonde and lasts for up to 12 washes. Instantly boosting shine, this shampoo will make your hair silky and smooth while controlling static too.

Hair Type: Chemically Treated | Size: 8.5 oz | Scent: Fresh | Sulfate-Free: Yes | Cruelty-Free: Yes

This pigmented shampoo comes in all the bold shades we love, such as ruby red, metallic gold, dusty rose, candy pink, and indigo. A single wash will offer a hint of color and will brighten between visits to the salon. With revitalizing power, this shampoo will bring back life to dull and faded hair. Use this product to refresh your previous color or add a little something new to your natural shade.

Hair Type: All | Size: 8 oz | Scent: Sugar | Sulfate-Free: Yes | Cruelty-Free: Yes

Lime Crime's sugar-scented Unicorn Hair is ideal for teens, tweens, and anyone else who wants to experiment with playful color like rainbow tones. For teens and tweens who like to change their look, this product is ideal because it protects color-treated hair and is less temporary than traditional semi-permanent dye. This tinted shampoo comes in a handful of hues, including royal purple, fuchsia, peach, and pastel pink, so there is a color for everybody.

Hair Type: All | Size: 12 oz | Scent: Subtly fruity | Sulfate-Free: Yes | Cruelty-Free: Yes

Those looking to cancel any yellow or dullness in their silver or gray hair should check out this shampoo from Verb. The formula is loaded with professional-grade violet pigment and açai extract to neutralize unwanted brassiness. Plus, it contains coconut fatty acids, which are absorbed by the hair and leave each strand feeling hydrated and nourished.

Hair Type: All | Size: 13.5 oz | Scent: Natural | Sulfate-Free: Yes | Cruelty-Free: Yes

Those with dreams of cool-toned hair will love this purple shampoo from Klorane. With the help of ingredients like organic centaury (a natural violet pigment that cancels out warm tones), this shampoo gets unwanted yellow and copper out of blonde, platinum, silver, gray, or white cool-toned hair. You can count on it to restore your hair's vibrancy, give it a soft-to-the-touch finish, and add tons of shine.

FAQ

• What is color-depositing shampoo?

  Color-depositing shampoo is essentially an in-shower treatment that tints or tones your hair with pigments. They can either neutralize unwanted tones, enhance your natural color, brighten dyed hair, or deposit a temporary bold hue, like purple, pink, or blue. Some formulas actually cleanse your hair like regular shampoo, and others are meant to be used after washing and before conditioning.
  

• How often should you use color-depositing shampoo?

  It really depends on the formula, but generally speaking, you should use a color-depositing shampoo two to three times a week to achieve the desired results. Since tinted washes don't contain permanent dye, you can rest assured the effects will eventually fade.

  
  All that said, some formulas will offer up to four weeks of color with a single wash, in which case you can wait until it's gone before using it again. Also, if the pigmented shampoo is particularly drying, it may be best to alternate with something more moisturizing.

• Do color-depositing shampoos work for all hair types?

  Most color-depositing shampoos are suitable for all hair, including curly, textured, straight, wavy, thick, fine, natural, color-treated, and chemically relaxed. However, not all formulas are suitable for all hair colors. For instance, purple shampoo may not do anything to black hair, and a red-neutralizing shampoo could stain blonde hair. So, for blond hair stick with a great purple shampoo specific to your hair type.